alyssa fabozzi

Something AF

BRIEF

Design an appropriate and powerful mark of your initials using a list of three to four visually inspired words that embody your personality. One letter must be sans serif and the other must be serif. One letter must also be uppercase and the other lowercase. Choose from the typeface list provided (shown below). The mark must practice Gestalt and the design principles and must show no signs 

of bastardization. 

Word List:

Adventurous

Upbeat

Friendly

Supportive


Serif Typefaces:

  • Bodoni
  • Garamond
  • Baskerville
  • Didot
  • Century
  • Palatino
  • Clarendon
  • Rockwell

San Serif Typefaces:

Optima

  • Helvetica
  • Frutiger
  • Avenir
  • Futura
  • Gill Sans




HAND SKETCHES

COMPUTER COMPOSITIONS

FINALIZING

COMPOSITIONS

FINAL

COMPOSITION

MOCKUPS