BRIEF
- Create a poster design that captures the spirit of Imagine RIT: Creativity and Innovation for this years festival. Design must accommodate a 13" width x 18" height vertical portrait format. Design should include the event name (“Imagine RIT”), and date (“Saturday, April 29, 2023”).
IDEA WEB
Photoshoot
Creative direction by Alyssa Fabozzi
All photography taken by Kara Gildea.
TWO MAIN IDEAS
EYE OF THE TIGER
The community of RIT is determined, confident, and brave. RIT has the Eye
of the Tiger.
CREATIVITY IS CALLING
Throughout history, creativity is the drive that calls us to imagine new things and make new discoveries
FINAL CHOICE
I decided to choose the “Eye of the Tiger” poster design for the festival. I for one, felt like the “Creativity is Calling” design was too editorial for this project and that the “Eye of the Tiger” design embodied the RIT community better.
