BRAND DESCRIPTION

883 is a world class dining and cultural experience located in Las Vegas, Nevada.

Each room the customer enters will present a country from each continent. An activity from the respective country will dispense and then a dish that also originates from the respective country will be served. Customers will receive a suitcase upon arrival that holds their welcome folder, menus, boarding passes, itineraries, an 883 passport, among other branded gear.

Each week offers a new set of countries from each continent along with a traveling chef from that country. The customer will book their "trip" in advance at a fixed price of $120 which includes 6 meals, 6 drinks, and unique activities and performances.

THE NAME

883 is deemed the area code of the world.

After thorough research on my concept I landed on the name 883. I wanted a name that was clean and easy to say that also conveyed a deeper message.

The name 883 is inspired by the idea that every person, culture, and corner of the globe is interconnected. By using the area code of the world, 883 becomes a symbol for bringing people from all over the world together, celebrating our cultures and the richness of our differences.

SKETCHES

BRANDING GUIDELINES

BRANDED WELCOME GEAR